• You should always allow people to opt out of receiving bulk emails or text messages from the Platform.
• You can indicate whether you can send messages to an individual. On the Contact record, under the Communication Preferences section, there are two relevant fields: Bulk Email Opt Out and Do Not Text.

• For authenticated Users to opt out of bulk communication, they can go to My Profile through the Login Widget and select the Do not send me bulk email messages check box.
• For authenticated Users to opt out of emails related to My Subscriptions, they can go to the widget and select the Do not send me bulk email messages check box.
• If you add the necessary webhook, the Platform can automatically set Do Not Text on a contact's record when they opt out or opt in.
  • To opt out, individuals can reply to the text message they receive with an opt-out keyword (Stop, Stopall, Unsubscribe, Cancel, End, or Quit). As soon as the opt-out reply is received, the Do Not Text field is set to Yes.
  • To opt back in at any time, they can reply with an opt-in keyword (Start, Yes, or Unstop). This sets Do Not Text to No.
    Important: Opt out and opt in replies are ONLY recorded in the Platform if you set up inbound messages. See Add a Webhook for Inbound Messages for information on how to add the necessary webhook so your audience can opt out.

Including Bulk Email Opt-Outs

There's an option in the New Message Tool to Include recipients who have opted out of bulk email. If you select this check box, you can include contacts who opted out of bulk email as Message Recipients. By default, this option is unselected, and messages do not sen to those who opted out.