Melissa Data SmartMover Address Validation
Melissa Data SmartMover is one service that runs on two schedules. No matter which schedule you use, all submitted records are evaluated the same way. The difference is which records are submitted to Melissa Data SmartMover for review.
Melissa Data SmartMover Evaluation
Every time a Contact record is submitted to the Melissa Data SmartMover service, the first question is whether the Contact has submitted a Change of Address Notification form.
- If no COA Notification form has been submitted, the associated Address record will be validated.
- If the address is valid, the Address record is updated. The Validated field is set to "Yes," the Last Validation Attempt date is added, and additional information is added so that it conforms with USPS standards. See the Nightly Schedule for all the details.
- If the address record is not valid, it is added to the "Fix: Address Validation Unsuccessful" View on the Addresses page so it can be corrected. The address will not be resubmitted for validation until it has been updated.
- If a COA Notification form has been submitted:
- The information is added to the Notification workflow so it can be reviewed and updated.
- The old address will not be validated.
- When a new address is added, it will be validated that night.
Records Submitted
- With the nightly schedule, only Contact records associated with eligible addresses are submitted to Melissa Data SmartMover for review. Because (after the first night) these addresses will be new to your system:
- It will be a smaller data set; and
- There should be few (if any) change of address notifications. While the nightly schedule will also check for address changes, the results returned will primarily be validations.
- With the monthly schedule, all Contact records associated with all Addresses are submitted to Melissa Data SmartMover to determine whether any of those Contacts submitted a Change of Address Notification form. This will be a larger data set and the results will include both validated addresses and change of address notifications. While the monthly schedule will also validate addresses, the results returned will primarily be address changes.
Also note that Melissa Data SmartMover does NOT geocode address records, meaning it doesn't add the latitude and longitude.