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Generate Demographic Reports

Build a Custom Demographics Report

After drawing a shape or loading a saved shape, you can build a custom demographics report.

When building a report, you can choose which overview, people, household, family, diversity, housing, or work information displays.

  1. Draw your shape, radius, or travel polygon.
  2. On the Navigation Bar, click Demographics. Demographics
  3. Expand Custom Report, then click Build Custom Demographics Report.
  4. In the Custom Demographics Reports window, select each option or trend you want to display on your report. You can display options from each section. To display all options in a section, choose Select All .
    Note:

    When you select an option, it displays under Reports. You can clear any options you may have accidentally selected. Your Study Area also displays.

  5. Click Generate Report.
  6. To view your report and other recent reports, on the Navigation Bar, click Recent Activity.
Your demographics report also automatically saves to your computer's Downloads folder. This lets you view it when MissionInsite is closed and share it with others.

To view your report, open your Downloads folder and double-click on the file.

Note: You may want to rename your file so you can easily access and reference it later. We suggest including the attributes you selected as well as the file date in your file name.

Generate Custom Reports based on a Radius or Polygon

You can generate custom demographics reports based on a geographic radius or a polygon you draw with your cursor.

Custom report options include both demographic trends and American Beliefs Study (religious, social, media, and life concern) trends.

Generating reports based on a radius or polygon is helpful for large geographic areas that contain several cities and small towns. You can define the report's boundaries to include smaller towns that may not display in the list of cities.

If you want to generate a report based on a specific city, county, or ZIP code, you may want to use predefined geographic boundaries instead.

  1. On the Navigation Bar, click Generate Reports .
  2. Under Demographics Geographic Area Setup, select Radius or Draw Custom Shape.
  3. Enter an address close to the general area where you want to draw, then click Find Location .
  4. Under Report Area Drawing, select to create a Radius Shape or Polygon/Draw Custom Shape.
  5. Enter your radius information or draw your polygon boundaries. When they are correct, click Next.
  6. Select Custom Report.
  7. Select Demographics or American Beliefs Studies, then select any report options.
  8. Click Next.
  9. Under Review and Summary, review your Study, Report Selection, and Geography Options. To make changes, click Previous. Otherwise, click Finish.

To view your report, on the Navigation bar, click Recent Activity, then click on your report.

Generate Custom Reports Based on Geographic Boundaries

You can generate custom reports based on geographic boundaries like cities, counties, or ZIP codes.

Custom report options include both demographic trends and American Beliefs Study (religious, social, media, and life concern) trends.

Both your user rights and your agency's rights determine which geographic boundaries you can access.

To customize your report for multiple geographic areas or a more rural area, generate your custom report based on a radius or polygon.

  1. On the Navigation Bar, click Generate Reports .
  2. Under Demographics Geographic Area Setup, select Predefined Boundary.
  3. Select the Agency Boundaries, Custom Layers, or Standard Layers to use for your report. As you select geographic boundaries and layers you can define them. You can also select multiple boundaries and layers.
  4. Click Next.
  5. Choose the option to run a Custom Report.
  6. Select Demographics or American Beliefs Studies.
  7. Select your report options, then click Next.
  8. Under Review and Summary, review your Study, Report Selection, and Geography Options. To make changes, click Previous. Otherwise, click Finish.

To view your report, on the Navigation bar, click Recent Activity, then click on your report.

MissionInsite

Last updated: November 6, 2025

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