Mosaic Portraits and Descriptions
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Portraits offer an in-depth insight into each sub-group, along with key features, channel preference, and technology adoption scores.
Group A - Power Elite
Download and print portraits and descriptions A01-A06.
| A01 - American Royalty | Description | Portrait |
| A02 - Platinum Prosperity | Description | Portrait |
| A03 - Kids and Cabernet | Description | Portrait |
| A04 - Picture Perfect Families | Description | Portrait |
| A05 - Couples with Clout | Description | Portrait |
| A06 - Jet Set Urbanites | Description | Portrait |
Group B - Flourishing Families
Download and print portraits and descriptions B07-B10.
| B07 - Across the Generations | Description | Portrait |
| B08 - Babies and Bliss | Description | Portrait |
| B09 - Family Funtastic | Description | Portrait |
| B10 - Cosmopolitan Couples | Description | Portrait |
Group C - Booming with Confidence
Download and print portraits and descriptions C11-C14.
| C11 - Sophisticated City Dwellers | Description | Portrait |
| C12 - Golf Carts and Gourmets | Description | Portrait |
| C13 - Philanthropic Sophisticates | Description | Portrait |
| C14 - Boomers and Boomerangs | Description | Portrait |
Group D - Suburban Style
Download and print portraits and descriptions D15-D18.
| D15 - Sports Utility Families | Description | Portrait |
| D16 - Settled in Suburbia | Description | Portrait |
| D17 - Cul de Sac Diversity | Description | Portrait |
| D18 - Suburban Nightlife | Description | Portrait |
Group E - Thriving Boomers
Download and print portraits and descriptions E19-21.
| E19 - Consummate Consumers | Description | Portrait |
| E20 - No Place Like Home | Description | Portrait |
| E21 - Unspoiled Splendor | Description | Portrait |
Group F - Promising Families
Download and print portraits and descriptions F22-23.
| F22 - Fast Track Couples | Description | Portrait |
| F23 - Families Matter Most | Description | Portrait |
Group G - Young City Solos
Download and print portraits and descriptions G24-25
| G24 - Ambitious Singles | Description | Portrait |
| G25 - Urban Edge | Description | Portrait |
Group H - Bourgeois Melting Pot
Download and print portraits and descriptions H26-H29.
| H26 - Progressive Assortment | Description | Portrait |
| H27 - Life of Leisure | Description | Portrait |
| H28 - Everyday Moderates | Description | Portrait |
| H29 - Destination Recreation | Description | Portrait |
Group I - Family Union
Download and print portraits and descriptions I30-33.
| I30 - Potlucks and the Great Outdoors | Description | Portrait |
| I31 - Hard Working Values | Description | Portrait |
| I32 - Steadfast Conventionalists | Description | Portrait |
| I33 - Balance and Harmony | Description | Portrait |
Group J - Autumn Years
Download and print portraits and descriptions J24-J36.
| J34 - Suburban Sophisticates | Description | Portrait |
| J35 - Rural Escape | Description | Portrait |
| J36 - Settled and Sensible | Description | Portrait |
Group K - Significant Singles
Download and print portraits and descriptions K37-K40.
| K37 - Wired for Success | Description | Portrait |
| K38 - Modern Blend | Description | Portrait |
| K39 - Metro Fusion | Description | Portrait |
| K40 - Bohemian Groove | Description | Portrait |
Group L - Blue Sky Boomers
Download and print portraits and descriptions L41-L43.
| L41 - Booming and Consuming | Description | Portrait |
| L42 - Rooted Flower Power | Description | Portrait |
| L43 - Homemade Happiness | Description | Portrait |
Group M - Families in Motion
Download and print portraits and descriptions M44-M45.
| M44 - Creative Comfort | Description | Portrait |
| M45 - Growing and Expanding | Description | Portrait |
Group N - Pastoral Pride
Download and print portraits and descriptions N46-49.
| N46 - True Grit Americans | Description | Portrait |
| N47 - Countrified Pragmatics | Description | Portrait |
| N48 - Rural Southern Bliss | Description | Portrait |
| N49 - Touch of Tradition | Description | Portrait |
Group O - Singles and Starters
Download and print portraits and descriptions O50-O55.
| O50 - Full Steam Ahead | Description | Portrait |
| O51 - Digitally Savvy | Description | Portrait |
| O52 - Urban Ambition | Description | Portrait |
| O53 - Colleges and Cafes | Description | Portrait |
| O54 - Influenced by Influencers | Description | Portrait |
| O55 - Family Troopers | Description | Portrait |
Group P - Cultural Connections
Download and print portraits and descriptions P56-P61.
| P56 - Mid-Scale Medley | Description | Portrait |
| P57 - Modest Metro Means | Description | Portrait |
| P58 - Heritage Heights | Description | Portrait |
| P59 - Expanding Horizons | Description | Portrait |
| P60 - Striving Forward | Description | Portrait |
| P61 - Simple Beginnings | Description | Portrait |
Group Q - Golden Year Guardians
Download and print portraits and descriptions P56-P61.
| Q62 - Enjoying Retirement | Description | Portrait |
| Q63 - Footloose and Family Free | Description | Portrait |
| Q64 - Established in Society | Description | Portrait |
| Q65 - Mature and Wise | Description | Portrait |
Group R - Aspirational Fusion
Download and print portraits and descriptions R66-R67.
| R66 - Ambitious Dreamers | Description | Portrait |
| R67 - Passionate Parents | Description | Portrait |
Group S - Thrifty Habits
Download and print portraits and descriptions S68-S71.
| S68 - Small Town Sophisticates | Description | Portrait |
| S69 - Urban Legacies | Description | Portrait |
| S70 - Thrifty Singles | Description | Portrait |
| S71 - Modest Retirees | Description | Portrait |