Twilio Campaign Registration
Set your texting campaign up for success!
Twilio requires you to register each texting campaign you use for A2P (Application to Person) 10DLC (10 digit long code) messaging. Before you register a campaign, make sure you have the following handy:
- Sample text messages that you plan to send
- Keywords that recipients can use to subscribe and unsubscribe from your texting campaign
- A payment method for the registration fee
Campaign Use Cases
You'll also need to determine which "use case" your campaign falls under. Twilio recommends using Low Volume Mixed Use since this is the low-cost option. However, this use case provides lower throughput, which means fewer messages can be sent successfully within a given time period. That may be just fine, depending on how your church uses texting. It's up to you to decide the best option for your church.
To help you decide, let's look at some scenarios. You'll typically need to use texting for three things:
- Two-factor authentication (2FA)
- Church-wide announcements, such as "Church closed due to inclement weather"
- Small group announcements, such as "Bible Study is canceled for tonight"
Two-factor authentication falls under verification/account security. Announcements fall under SMS reminders and/or SMS marketing, depending on how you use them.
Sample Use Cases
Use the following samples as an outline when creating your A2P campaign. You can edit each response based on how your church plans to use text messaging. (In your Twilio console, go to and click Register new Campaign.)
- Twilio Campaign Scenario #1: 2FA
-
- A2P Brand: Select your approved brand from the drop-down list.
- Available A2P Campaign use cases: Select Two-Factor authentication (2FA).
- Messaging Service: Select Create new Messaging Service.
- Campaign description: Enter
Sending out one-time login or authentication codes. - Sample message #1: Enter
To finish creating your account, please enter this code: [Code]. - Sample message #2: Enter
The verification code you requested is [Code]. This code will expire after 10 minutes. - If you have other sample messages that you plan to use, include those in the other Sample message fields.
- Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
- How do end-users consent to receive messages? Enter
By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page.
- Twilio Campaign Scenario #2: Low Volume Mixed
-
- A2P Brand: Select your approved brand from the drop-down list.
- Available A2P Campaign use cases: Select Low Volume Mixed.
- Messaging Service: Select Create new Messaging Service.
- Campaign description: Enter
End-user communication such as sending out one-time login or authentication codes, sending church updates/notifications, etc. - Sample message #1: Enter
To finish creating your account, please enter this code: [Code]. - Sample message #2: Enter
Join us for a special service this Sunday at 11am!. - If you have other sample messages that you plan to use, include those in the other Sample message fields.
- Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
- How do end-users consent to receive messages? Enter
Users can consent to receive messages in two ways. The first is by registering for an account through our website [ENTER YOUR URL HERE]. By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page. The second way is to text in a keyword to subscribe to receive text message updates specific to the user's request. Opt-in confirmation and consent verbiage is in the auto response to the user. - Opt-in Keywords: Enter
Subscribe. - Opt-in Message: Enter
Thank you for subscribing to our church-wide text message notifications. To opt-out, reply STOP.
- Twilio Campaign Scenario #3: Marketing
-
- A2P Brand: Select your approved brand from the drop-down list.
- Available A2P Campaign use cases: Select Marketing.
- Messaging Service: Select Create new Messaging Service.
- Campaign description: Enter
End-user communication such as sending church updates and notifications. - Sample message #1: Enter
Reminder: Wednesday is the last day to donate to our food drive!. - Sample message #2: Enter
Join us for a special service this Sunday at 11am!. - If you have other sample messages that you plan to use, include those in the other Sample message fields.
- Message contents: Select the options that are appropriate for your use case, depending on whether you plan to send messages with embedded links and/or phone numbers.
- How do end-users consent to receive messages? Enter
Users can consent to receive messages in two ways. The first is by registering for an account through our website [ENTER YOUR URL HERE]. By entering a mobile phone number in the registration process, the user is consenting to receive login authentication codes via text. The consent language is noted on the page. The second way is to text in a keyword to subscribe to receive text message updates specific to the user's request. Opt-in confirmation and consent verbiage is in the auto response to the user. - Opt-in Keywords: Enter
Subscribe. - Opt-in Message: Enter
Thank you for subscribing to our church-wide text message notifications. To opt-out, reply STOP.