Carriers may automatically block messages that are not in compliance with the Telephone Consumer Protection Act (TCPA) guidelines. Review these best practices to ensure your members receive your messages.

• Be aware of your content, especially if it contains a clickable link. Texts with links are more likely to be filtered and blocked.
• Avoid wording like “Click this link” and bit.ly links.
• Ensure your message has a footer with instructions to opt out.

For more information on the TCPA, these articles may be helpful: TCPA Compliance and Telephone Consumer Protection Act of 1991.