Milestone 3: Compliance Awareness
- Familiarize yourself with the compliance guidelines for each country you send messages in. Think about all your campuses or parishes as well as mission territories.
- Plan and implement congregant-friendly opt-out and opt-in strategies.
- For US churches, review US compliance standards and complete A2P10DLC registration.
Opt-out Management
Not only is it a best practice to offer an opt-out option to your members, but in some countries it is law. Twilio offers default opt-out keywords like STOP, UNSUBSCRIBE, STOPALL, CANCEL, END, and QUIT, but you can also customize and add to this list of opt-out keywords. You can also offer an option to opt back into your messages with custom keywords.
Opt-out applies to two-way messaging because your members can reply back to your number. For one-way messaging where they can’t reply to your message, offer another way for your members to opt out, such as contacting your church or texting a different phone number.
Important: You are responsible for the legal compliance of your messaging content and your members opting in and opting out. Consider consulting a Twilio onboarding expert for advice and implementation strategies regarding compliance awareness.