What is Micro-Video Content?
Micro-video content refers to short, bite-sized videos designed to quickly convey information, engage viewers, and deliver a clear message in under a minute. We use these videos to show clients how to use specific areas in our products.
Key features of micro-videos:
- Short & Focused – Typically between 15 to 45 seconds long.
- Concise Messaging – Delivers a single idea or topic in a clear, easy-to-digest way.
- Engaging & Visual – Uses in-product visuals to grab attention.
- Optimized for Mobile & Social Media – Designed to be easily watched on platforms like our Help site.
Examples of micro-video content:
- Quick tutorials or how-to guides (e.g., "How to Submit an Expense Report")
- Product or feature highlights (e.g., "New Update: Simplified Navigation!")
- Explainer videos (e.g., "What Are Account Segments?")
- Internal training snippets (e.g., "3 Tips for Better Time Management")
- Promotional content (e.g., "Check Out Our New Mobile App!")
Implementing micro-video content
Micro-video content can be a powerful tool for customer retention, providing quick, engaging, and valuable information.
We use micro-video content for onboarding, training, and key features in our products and we implement these videos in our Help Center.
The content we cover in videos include
- Getting Started Guides – Show new users how to get started in the product.
- Feature Walkthroughs – Bite-sized videos on how to use key features in the product.
- Tips & Tricks – Short videos highlighting lesser-known features to improve workflow when using the product.