Enhancing Video Resources and Processes
By addressing these areas, we can create a cohesive video ecosystem that supports our clients, enhances production processes, and delivers high-quality, scalable video resources.
- Centralize Product Videos
- Create a dedicated space where clients can easily access all product videos. While the Help portal currently allows clients to search for videos, it lacks a centralized repository. A solution modeled after the Training Library would provide a more user-friendly experience.
- Streamline Video Production
Establish an efficient workflow for video production:
- Begin by entering project tickets, logging time, and adding content in Videate, Help, and Google Drive.
- Leverage these tools to ensure a streamlined video production process.
- Improve Video Quality
- Update outdated video content to align with the current product UI changes and the video style guide, ensuring a consistent and professional look across all video content.
- Increase Scalability and Efficiency
- Use only approved resources for video creation, such as Videate.
- Adhere to the information in this guide to maintain consistency and maximize efficiency in video structure and production.
- Maintain Video Governance
- Implement governance processes to ensure accountability and collaboration across teams. This includes managing video creation processes, adhering to style and quality standards, and teamwork.
- Leverage Video Analytics
Collect and analyze video performance data to optimize content. Vimeo's analytic tool provides insight to:
- Average watch percentage.
- Viewer drop-off points.
- Most popular videos to-date.