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Marketing Links to the Portal

Before sharing a URL with another department, find out if they plan to attach a UTM code to the URL. Marketing frequently adds UTM codes to URLs in order to gather actionable information about promotional methods.

Resource ID's function much like a redirect. The ID redirects the browser to the actual article. The value in using a resource id is that, long term, this avoids breaking a URL when content is moved or renamed. When a UTM is added to a link using a resource id, it adds a redirect on top of a redirect. A dynamic portal is not designed to handle this.

Note: "A UTM is set of parameters (or, UTM code) added to URLs to identify and track website traffic generated by a specific marketing campaign, and traffic sources (social media marketing, pay-per-click ad campaigns, email, etc.). This is useful when you're testing what promotion methods work best and to track the performance of certain content pieces." You can read more here.
  1. If Marketing must add a UTM, use a normal URL (no resource ID) and ask them to test it with the UTM attached. Marketing content usually has a shorter life-span than product content, so future broken links should pose minimal issues.
    https://acstech-stg.portal.heretto.com/en/missioninsite/training-and-workshop/01-start-here-mi-basics-demographic-data
  2. If video is the goal, you could provide the Vimeo embed code or URL instead of a link to a content page.
    object data="https://player.vimeo.com/video/330845757" outputclass="iframe"/>
    Warning: This has not been tested with UTM's as of June 2022.
  3. If the links need to function correctly long term, such as from another webpage, ask Marketing to drop the UTM and provide a link using a resource id.
    https://help.acst.com/en/?resourceId=legal.home
  4. Test all links.