Trial
E-Commerce initiatives allow accounts to sign up for trial periods of usage. ACST classifies accounts as trial when an account has no active subscription assets, but does have at least one in a trial status. This indicates that the client is in an evaluation phase for the products represented by those assets.
Why this matters
An account with only trial assets that never activated would not be included in client and churn counts. ACST considers delayed accounts that never convert to active as failed to activate.