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Scan for Opportunities Based on a Large Geographic Area

Scanning for opportunities in a large geographic area, such as your denominational agency boundary, multiple counties, or a state, helps you understand where ministry needs are present.

You could also run an opportunity scan to target household incomes, age groups, or a Mosaic household type. Your imagination is your only limit.

  1. In the User Assistant, under What Would You Like to Do?, click Create Opportunity Scan.
  2. Select Radius or Polygon I Draw.Typically, this is a radius around your building. You can also scan based on Predefined Boundaries (e.g. Zip Codes, Cities, Counties, etc.).
  3. Enter an address close to the general area where you want to draw, then click Next .
  4. Under Opportunity Scan Area Drawing, select to create a Radius or draw a Polygon.
  5. Enter your radius information or draw your polygon boundaries. When they are correct, click Next.
  6. Select the variables you want to scan for. For example, you could select Overview, Racial/Ethnicity, and Hispanic or Latino to scan for a Hispanic population near your address.
  7. Click Next.
  8. Select the Year to view. To view trends, you can select a future year.
  9. In the Scan By drop-down list, select to scan by Census Blockgroups, Census Tracts, Zipcodes, Counties, or States.
  10. If applicable, click on the color palette and select a new one.
  11. Click Next.
  12. Under Review and Summary, review your Study and Geography Options. To make changes, click Previous. Otherwise, click Finish.

The Opportunity Scan Report displays in a new browser window. If it does not display, disable pop-up blockers and try again.

After scanning for opportunities in a large area, you can analyze smaller areas with a neighborhood level scan.