Demographics Data Updates

We've updated our Epsilon, Popstats, ACS, and Blockpoint datasets.

This updates demographics data, map tiles, quarter/year/season headers, report options, and Neighbor Center to reflect 2025 estimates, projections, and forecasting.

In addition, address list purchases now display the latest household level data.

Edit Legend Values on Thematic Maps

When you create a thematic map, you can now edit the legend values. In the legend, a small table that you can edit displays in a pop-up window. You can see and edit each slider value quickly instead of having to edit them one at a time.

Red and Yellow Markers/Pins on Maps

When working with maps and creating pins, pins are now different colors. Our new pin colors include:

• Blue Pins - Blue pins represent opportunity scan report results.

• Red Pins - Red pins represent when you search for an address, drop a latitude/longitude pin, or the center of a radius or travel polygon.

• Yellow Pins - Yellow pins represent location type searches, such as the nearest hospitals or schools.

Previously, all pins were blue. With different colors, you can distinguish between pins and their meanings on the map.

Purchase Address Lists

You can now purchase an address list inside MissionInsite . After you generate your list, our Support team will follow up with you for confirmation and payment, then fulfill your order.

Coming Soon: Updated American Beliefs Study

The American Beliefs study, the demographic research data behind MissionInsite ExecutiveInsite, MinistryInsite, and ReligiousInsite reports, will soon reflect the latest key faith and community trends.

The study was completed in December 2024 and analyzed responses from 15,000 people. It compares shifts in religious beliefs and societal attitudes since 2021.

To learn how to integrate findings into your leadership discussions and decision making process, view the Fresh Insights on Faith in America recording.

Minor Correction

We corrected the following client-reported issue:

• When downloading the list of churches from the Information area, ZIP codes did not display.