Make Sure You Meet These Email Requirements - April 2024
As you may know, Google and Yahoo have new requirements for commercial emails. These requirements only apply to your church if it will ever cross a daily 5,000 email threshold. If you do not follow their guidelines, a small percent of your emails may be blocked starting in April 2024.
SendGrid has created resources and introduced product enhancements to help your church meet the new requirements!
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If you have questions, SendGrid recommends that you watch this webinar.
Remind your teams of best practices for sending emails. For example, don't pretend to send from "name@gmail.com" when that is not your domain.
If you own your own SendGrid account, SendGrid takes care of most of this for you through their onboarding process. This includes the one-click unsubscribe if you enable SendGrid's subscription tracking feature. Still, you will want to double check each requirement - such as valid SPF and DKIM records - especially if you weren't onboarded recently.
- You can check if your Domain has DMARC enforced or SPF configured, via SendGrid's partner, here: https://domain-checker.valimail.com/dmarc.Note: From what we've seen, the main requirement that churches do not to have in place is a DMARC policy at least of p=none. SendGrid can provide a baseline policy of p=none for customers. This is a new SendGrid feature.
For domain authentications created after December 1, 2023, SendGrid will insert a P=none value for DMARC (to fulfill the requirement) if they can't find a DMARC for the domain.